Keywords: Sales Promotion Tools, Behavioral Responses, Convenience Goods, Jordan. For “buy-one-get-one-free”, while the result is not significant, the two variables, brand switching and purchase acceleration are statistically significant. The main purpose of this study is to examine how attitude towards discount affects sales promotional activities to influence customers’ purchase intention along with the impact of customer loyalty and in store displays on them. It was totally sporadic and unplanned. Sales Promotion Tools and Programmes: Sales promotion techniques are known as promotion tools and the mode of their application is known as sales programme. Sales promotion is designed to be used as a short-term tactic to boost sales – it is rarely suitable as a method of building long-term customer loyalty. Above are all the different types of sales promotions. Sales Promotion – 7 Tools of Sales Promotion. Content Categories of Special Selling Events and Unplanned Purchase Stimulations in Internet Shoppin... Behavioral Responses to Sales Promotion Tools from Consumer’s Viewpoint. The study was carried on a sample of 261 consumers while they were in different shopping malls in Amman city. Purchase acceleration and product trial are found to be the two most influential variables related to a discount. Potential for innovation and industrial growth in SouthEast Region (Bulgaria): impact factors, Competitive Reactions to Advertising and Promotion Attacks, The impact of retail shoes sales promotional activities on ladies’ purchase intentions, The efficacy of sales promotions in UK supermarkets: A consumer view, The impact of marketing communication mix on firms sales, Production capacity and local consumption of organic products from livestock breeding in Southeast Region, Sales Promotion Activities Effective Tool of Marketing Communication Mix, Sales Promotion and Consumers' Purchase Decision in the Beverage Industry in Nigeria. The purpose of this study is to investigate the effect of sales promotion on consumers’ buying behavior. Objectives, Hypothesis & Research Methodology 102-107 4. The study confirms that sales promotion is an effective instrument which has a positive direct impact on users purchase behavior. the sales promotion of their products and brands. To learn more, view our, THE IMPACT OF PROMOTIONAL TOOLS ON CONSUMER BUYING BEHAVIOR: A STUDY FROM PAKISTAN Asian Journal of Empirical Research, THE IMPACT OF PROMOTIONAL TOOLS ON CONSUMER BUYING BEHAVIOR: A STUDY FROM PAKISTAN, Impact of Sales Promotion on consumer buying behavior in Pakistan, Simulation of Sales Promotions towards Buying Behavior among University Students, The promotional tools and situational factors' impact on consumer buying behaviour and sales promotion. Discuss trade sales promotion tools (308-309) Tools for Trade Sales Promotion Trade allowances: price reduction offered by manufacturers to intermediaries such as wholesalers and retailers Push money: … The second objective is to convince and influence the potential buyers through persuasive measures. ecisions and recommendations for a sustainable policy that shall increase investment activity; Union for the period 2014-2020. Where advertising offers a reason to buy, sales promotion offers an incentive to buy. Some authors also term them as tools of sales promotion. Impact of Sales Promotion Tools on Consumer’s Purchase Decision towards White Good (Refrigerator) at Durg and Bhilai Region of CG, India Soni Neha1 and Verghese Manoj2 1 Department of Management, GD Rungta College of Science and Technology, Bhilai C.G., INDIA 2 … Sales Promotion and Brand Equity 89-94 Sales Promotion and Branding 94-95 Sales Promotion and Brand Image 95-98 Sales Promotion and Brand Knowledge 96-97 Monetary & Non -Monetary Promotions and Brand Knowledge 97-100 Short and Long Term Effects of Sales Promotions 100-101 Research Gap 101 3. edn). Rebate: Under it in order to clear the excess stock, products are offered at some reduced price. Our results clearly show that the most predominant form of competitive response is passive in nature. Money Off. The main part of these aim to research, describe and justify the environmental compatibility of these farms and the levels of social responsibility of the industry. 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