It’s filled with best practices for before, during, and after your event. If you have extra questions you’d like to ask your attendees, by all means, ask! Multi-day events present a unique opportunity to improve your event before it’s even over. The key purpose of a post-event survey is to garner your event’s success rate and measure your Net Promoter Score (NPS), which indicates how much value your event brought to event attendees. When crafting your own surveys, keep these general ideas in mind: Editor’s Note:This post was originally published on November 5, 2018 and has since been updated for relevancy. What are some aspects we can improve upon for next year? Our event survey tips and examples are designed to help you collect feedback and draw meaningful conclusions for your next event. The score is measured on a scale of 1 to 10 can be calculated by answering the question, “how likely is it that you would recommend this event to your colleagues and friends?” When you need a straightforward yes-or-no answer, this is the way to go. Asking this question allows you to find out how attendees felt about the overall virtual experience. You can modify this question for virtual and hybrid events as well. 2. Ask participants to rate the date, location, speakers, vendors, and catering of the event. Here are some sample event survey questions that we’ll cover in this post: Are you likely to participate in one of our events in the future? Similar to attendees, your volunteers often represent the backbone of your event. And because all of these factors are within your control, the changes will be easy to make and measure in the future. Contact event support. Reflecting as a team on event goals will give you a greater sense of whether you accomplished your event goals or not. No audio? Speakers are often very involved in their own communities and networks and surround themselves with pros in their field. This is a great question for multi-day events. After the confetti has cleared, it’s time to regroup. So, in order to get the information you want, be very deliberate in how and what you ask respondents after the event. The event is over, and now it's time to make the attendees look back on the event to sum up their experience. Post-event surveys highlight the wins and losses and offer an opportunity to re-engage with attendees in future events. Send this survey to the identified low hanging potential attendees as well as current attendees to find the key differences. Post-event survey questions set you up for future success. Keep using surveys for subsequent events, so that they get better and better (and better). Asking this question will even help you learn and make connections between how your event can (and should) support the company as a whole. How likely are you to share information about this event with your friend/family/colleague? Knowing that they enjoyed the experience enough to recommend future volunteers should be gratifying. These questions generally boil down to three types — yes/no, open-ended, and multiple choice/ratings. You can send surveys to participants before, during, or after the event, and they are often shared digitally. For example “How would you rate working with our production team and virtual platform?”. These questions relate to the overall event experience for attendees. Ideally, all of your sponsors and partners would love to do the event every year. All of these big-picture event characteristics shape the experience for attendees. This question serves as a catchall for any additional feedback. Contact event support. Ask follow up questions about the most important aspects of the event, like the keynote speaker. This is especially important for the VIPs you hope to impress. It’s hard to say exactly how well an event went when you only have your own personal experience to guide you. You can pair the insights you gain from event surveys with event KPIs to create a fully developed picture of how successful your event was, and how you can improve it in the future. 3. It’s imperative to realise that even the most scrupulous measurement of attendance satisfaction isn’t going to save your event from failing check-in technology or poor lighting. Ask attendees what they want to see and design your next event with their feedback in mind. Event attendees can feel incredibly busy bouncing between so many sessions - but it's important that you gather feedback while the content is fresh on their mind. For your post-event evaluations, we recommend including the following questions: If the content didn’t resonate or wasn’t clear, you need the post-event survey to … Generally speaking, it’s often hard for anyone to gauge their own assumptions about an experience until it is over, which is why including this question along with a prompt to further explain their answer is often more insightful than simply checking yes or no. Make sure to tie your event back into your main mission statement by asking employees to directly reflect on the impact it has had on what they’re trying to accomplish at this moment in time. And with the recommendation of someone who has already done it, the decision will be a no-brainer for them. Public events like fundraisers, store openings, and trade shows help your organization reach people outside your immediate circle. Some of the best surveys only include 5-6 questions. Questions to Ask When Planning a Virtual Event . | Overall, how would you rate the event? Want more tips for making the most of your organization’s event? These survey questions can be asked for public events, training courses, conferences, conclaves, exhibitions, and webinars. It’s a good starting point for the questions that follow and allows you to get the big picture idea of how the event went in general and if it met expectations. By Callie Walker Attendees may have suggestions and interesting perspectives you otherwise wouldn’t have known. This one is very important because it reveals how enthusiastic the survey participant really is about your event. Whether you’re planning an event, responding to feedback in real time, or hoping to improve based on post-event feedback, follow these guidelines for an easy way to make surveying an integral part of your success. 7 questions to ask your event attendees 1. The worst time to first mention a survey is in an email when the webinar concludes. If the responses are good and event ROI was high, you could also use these answers as proof demonstrating to future sponsors your sponsorship opportunities are a great investment. Event feedback survey questions are survey questions asked after an event has concluded to the attendees to understand their opinions about the event. Here ar… The wrong questions turn your event surveys into just another tedious, ineffective task on your to-do list. You may find some surprising insights for the next time you plan an event. Event Evaluation Questions. You can easily source new and fresh presenters for next year from this group. You should have a feel about how many questions to include in your survey based on your attendees and type of event. Read on to see 37 great event survey questions and how they can help you better evaluate your event. Pre-event surveys can help your prepare for an upcoming event, while post-event survey questions help you improve your future events. Thank attendees for coming to your event, and briefly ask them to fill out your survey. The best way to know if your event met its goal is to ask them. That comes out to just over 13 minutes. This question is a warm-up for the following. Include as an optional question on registration forms or in a post-registration survey. 1. Questions like this one help you get an idea of what is worth repeating for future events. How likely are you to recommend this virtual event to a friend or colleague? PCMA’s Catalyst community offers members a platform to ask each other questions, share ideas, or, as the website says, “communicate and collaborate.” Here’s a sampling from a recent Catalyst discussion. Whether your goal is to build a case for pitching event sponsors, to create a great virtual event experience, or to improve attendee experience on the fly, event surveys lift the curtain and give organizers insight into how attendees really feel. Sample Event Survey Questions. Question Type: NPS Similar to the opening question on the attendee virtual event survey, this question shows that you value your sponsors and exhibitors’ opinions. The main objective of this question is to find out where attendees first heard about your event. You can choose a template with pre-set questions , but to make it as insightful as possible, it’s best to tailor it to be specific to your event. We realize putting together a post-event survey takes time (which you likely don’t have a lot of), so to help you out, we’ve put together nine questions you NEED to ask your attendees (plus, how to structure those individual questions). When an attendee runs into an issue attending your virtual event, they contact your support team. If not, consider what adjustments need to be made. For in-person events, speakers are the most concerned with the elements of the venue that either enhance or detract from their presentation. Plan a post-event survey now, so you can take advantage of the fresh opinions of your attendees right after your event ends. But when you’re sending out post-event evaluation questions to understand how an event went right and wrong, the familiar pattern above becomes a huge obstacle! This post was originally published on November 5, 2018 and has since been updated for relevancy. Incorporating a question like this in your virtual event survey is a great way to end your survey. Make sure to give your sponsors plenty of data to help them track ROI and make sure their event sponsorship made an impact. These Question Type suggestions are just that – suggestions, it’s up to you to determine the best use for your event survey. At the end of an event, no matter how wonderful the experience, attendees do not want to fill out a pages-long survey. Surveys can be effective tools for virtual events – be sure to align your survey questions to your overall goals, make it easy and convenient for event attendees to complete it and properly follow up on the feedback delivered. It’s a great way to get honest and accurate feedback. Compare these numbers to the actual number of attendees who come back next year. Here are some sample questions for attendees: Zooming back out again, employees should consider how the actions of the marketing department directly affect their greater purpose in the company. While you may be hesitant to ask this question, knowing your shortcomings allows you to learn from them. 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