brands that work with micro influencers uk

They could instead offer social amplification through targeted social media accounts. As said by Lindsay Bell, “the fewer the followers, the more real the engagement is, and the more valuable that audience becomes to a brand.”. Know of other brands who’ve successfully partnered with micro-influencers? Because of the success of Chris’s own football tweets, other social media accounts, in turn, purchased posts from him. If you check out Shutterfly’s Instagram, you’ll see the brand reposts content posted by these micro-influencers, such as the one below: Thanks to the unique gifts these bloggers created and shared, fans got to experience the brand on a more intimate level, which served to humanize the brand. My advice to any micro-influencer like myself is to remain true to your personal brand. Stitch Fix, the personalized fashion brand that offers curated outfits shipped to your door, invited micro-influencers from all over the country to attend the Stitch Fix Tastemakers 2-day event in San Francisco. Reporting – Kairos provides clients with a detailed presentation showcasing precisely what they have achieved, highlighting the success of the campaign and the benefit to the brand. Macro is often coined as celebrity influencers who have millions of followers, whereas micro has much fewer followers. Micro-influencers have all the best elements; higher engagement rates and specific niche audiences who are connected to them. All you have to do is learn how to pitch to brands as a micro-influencer. Finding the right influencer is critical. Micro-influencers can encourage those lasting brand-consumer relationships by promoting engagement, attraction, and trust, the three … In this post, we explained how to work with micro-influencers, discussed the benefits of this marketing format, and showed you seven tips to use while working with mini-celebrities. They provide talent management and even provide workshops for influencers so they can learn from the masters. The brand was one of the first brands that mastered influencer programs, so there’s no wonder Sigma Beauty has years of experience working with bloggers and influencers. If you’re a brand, we can help you connect directly with influencers using our Fleamail influencer They are the ones sending free product to Instagram influencers/small blogs. The team has had a key role in pioneering early branded content for the UK urban scene. It can make or break your campaign. Share in the comments below or on Twitter @GroupHigh. Enter the Micro-Influencer. They currently operate campaigns covering, North and South America, Australia, Southern Asia, North Africa, various European countries, as well as their UK home base. Each category includes a selection of celebrity, macro and micro influencers, to give you ideas depending on the campaign you’re running. Setting up campaigns that utilise the services of the Chromo-Influencers, Agree to a price with a brand to make a promotional post, Accept a post that both the influencer and the brand are happy with, Make the post to the influencer’s followers, sit back, and receive payment, Considered to have mostly legitimate followers, Write in a language required by Social Wage’s clients, Proposition creation and media pack development, Creation of apps and engagement campaigns, Utilising niche channels such as Periscope, Snapchat, Vine, and Blippar. Earn a $10 Starbucks Voucher for 5min of your time, 31 Instagram Influencer Marketing Agencies You Should Know in 2021, 38 Leading Influencer Marketing Agencies to Work With In 2021. It should be no surprise that influencer agencies have sprung up to help these people earn extra income and find products that their target audiences will love. Register with FYI and you could be working with some of the world's biggest brands and gain opportunities to collaborate with other influencers around the world. How We Work with Micro Influencers . They target these to particular campaign objectives. It is genuine engagement with keen and enthusiastic supporters that makes an influencer important, rather than just playing the numbers game to seem important. Blue Buffalo; Dognition; Fancy Feast; K9 Advantix; Kriser’s Natural Pet; Merial; Nestlé Purina; Pergo; PetSafe; Purina Cat Chow; Wellness Pet Food; Technology Brands Looking for Influencers. Urban Nerds devised and delivered the influencer engagement and content marketing strategy for the UK. 64% of marketers prefer to work with micro-influencers (5,000 to 100k followers) compared to 16% choosing to work with celebrities (500k+ followers), according to new research from Activate. Now to the top YouTube influencers in the UK. We’ve spoken about influencer marketing on the blog before, we’ve shared what makes a good influencer as well as our tips for finding the right influencer to work with, but we may have jumped the gun, so let’s take a step back and talk about why brands should work with influencers.. They create strategies across YouTube, Facebook, Instagram, Twitter, Musical.ly and Snapchat. This means that your brand can work with multiple micro-influencers and expand your reach instead of putting all your eggs into one (expensive) influencer basket. Put into marketing terms: less money spent, more engagement, better outcomes. The main types of brands that Instrumental work with are: There are many talented influencer agencies in the UK. In working with these micro-influencers, Home Depot was able to collect genuine content of home improvement projects that they could then use to grow their own fanbase on their blog and social channels. No matter the size of your brand, cost always comes into play when choosing which influencer you want to work … Nice article reminding me that small is beautiful – and can be powerful and mighty for marketing. People on Instagram with 5,000 … The aim was to raise the overall DRÂRE Clothing brand awareness among young people aged 16-25 in London. The agency’s founders, Matt Thorne and Phil Kemish, met while working on GRM Daily – the UK's largest urban entertainment platform. They include a case study on their website describing a campaign they created for Nottingham-based DRÂRE Clothing. Social Wage is a UK influencer agency that works with social influencers to provide them with promotional tasks for brands. Socially Powerful provides a full array of analytics to help businesses gauge the success of their influencer campaigns. Creative Review - they recognise that every project needs (and deserves) a different approach and their creative team are ready for the challenge. Shutterfly, the brand that offers its customers unique ways to create lasting keepsakes with photos, identified micro-influencers to curate their own Mother’s Day gifts by using the service. Create content you love and make money along the way! They then rank these influencers and speak with each one in order of preference. He discovered his accounts could benefit if he purchased sponsored posts from other football social media influencers with strong followings. While influencers with millions of followers, sometimes called macro-influencers, have large audiences, they may lack the engagement rates of micro-influencers In fact, data suggests that when it comes to influencers, bigger isn't always better. How I found brands that collaborate with micro influencers While PMYB’s “secret ingredient” is the success of their Chromo-Influencers, they do work with a wider network. They also put a large emphasis on creating social content – production, short-form, long-form, GIFs, and graphics. If you try and find influencers yourself, there is no guarantee that the influencers you woo will have any interest in working with you. Ifluenz is an Instagram influencer marketing platform which is focused on leveraging the power of micro-influencers. They consider themselves a completely neutral influencer agency. They believe that the best and most effective influencers are those who receive high Chromo-Factor scores. The bloggers then shared sneak peeks during a week-long blog hop in buildup of the full recipes revealed on the company blog. Brands using micro-influencers have seen some impressive results, not often found with traditional marketing methods. They split their entire influencer network into: This means that they can help their clients in many ways. As we’ve seen there are a lot of benefits with using micro-influencers. London-based Goat Agency is happy to provide campaigns worldwide. Still, influencers with a seemingly small number of followers (known as “micro-influencers”) can earn a decent income from working with brands. They love telling stories and collaborating with leading content creators to generate audience engagements. How to find micro-influencers for your brand. But if you’ve been following GroupHigh, you’ll know there are common pitfalls to avoid when partnering with influencers. Yet this can be a hit or miss scenario. Having determined the people they consider most influential, Instrumental works with clients to build relevant campaigns. They talk in pounds and pence and remember to put the “u” in colour. They navigate the full spectrum of cultural influence; working where trends are created and culture truly shaped. Their aim is to find the best influencers to narrate the story in an authentic and realistic way. Instrumental built social API tracking capabilities, talent filters and machine learning to identify growth potential. To date, they have worked on over 1,200 campaigns and used 30,000 influencers. They base their selections of influencers for client campaigns on data gathered from their CRM system. To learn about how to be one of the influencers … Meanwhile, nano-influencers (< 5k followers) are capturing a smaller chunk of interest at 26%. Chris realised that there was real potential for influencers to be rewarded for their work – not just in football, but in all niches. PMYB considers its key point of difference to be the Chromo-Influencers they work with. They work with social talent, artists, labels and brands to maximise their social media presence. Socially Powerful makes recommendations to brands about who they believe will be the most suitable influencers for a particular campaign. This also helps produce positive brand sentiment and ensures impactful results with each sponsored post. They include heavyweights such as Apple and KFC amongst their clients. But before we jump into the ways you can use micro-influencers to gain more customers, you need to understand how to locate these people. They are a young team, whose founders are still aged only 30, 28 and 22. They view a brand’s marketing as being a story to tell audiences, and they are happy to help their clients write their story, and package it in the most enticing way possible. For example, they could amplify using a Twitter account like @ThatsSarcasm. Comcast Small Business; Hewlett Packard; Samsung; SanDisk; Virtual PBX; Miscellaneous Brands Looking for Influencers. Socially Powerful works to connect brands with leading social influencers in a range of verticals. In 2016, Instrumental widened the capabilities of its digital scouting platform, to find non-musical talent online. PMYB have developed what they call Chromo-Factors. This ensures that they can meet the needs of every potential client, no matter their budget, location or niche. 18 DIY bloggers rose to the challenge over the course of several weeks to makeover their patios. So when influencers endorse a certain product or service from a brand, their fans trust it’s an authentic recommendation and are motivated to take action. At Influencer Matchmaker we work with micro-influencers who can provide a great boost for your brand. They see their service as a five-step process: Kairos works with clients across a range of sectors, including eSports, lifestyle and travel, mobile and gaming, food and drink, sports, and fashion and beauty. While there’s no hard and fast rule to which type of influencer is best, the more fans you can get your message in front of, the better, right? They collaborate with 9,500 global influencers to help deliver an uplift in sales for their clients. PMYB aims to target and find the most suitable influencer to spread your brand’s message. One of which is identifying what level of influence is best. Five mom bloggers participated and revealed their home makeovers within a week-long blog hop that invited fans to move from one home reveal after another in the series. Big brands that are working with micro-influencers are achieving stellar results, leveraging the genuine content that small-time social media stars are already sharing with their followers. Tots100 is part of a network of influencer communities that have over 15,000 members, including bloggers, Instagrammers and YouTubers covering parenting, food, lifestyle and more. UK beauty micro-influencer with 21K followers on Instagram and 45K on Youtube, averaging an engagement rate of 5% across both channels. Pet Brands Looking for Influencers. Are You Thinking About Working With A Micro-Influencer? The Shutterfly reposting is an excellent viral technique that I will try to recreate with my business blog Thank You, Just stumbled on this post, Jessica! They were a team of youth promoting youth activities. Micro-influencers can be powerful partners for brands because they provide unique opportunities for reaching, engaging, and communicating with audiences. Obviously, they try to match brands with influencers in the same niche. Instrumental was looking for some way of finding promising demos on social media before they simply sunk from view. As a result, Chris developed Social Work with Rohan Midha, as a way to match genuine influencers up with brands looking for influencer promotion. Give her a shout on Twitter @jsedmond. These are 46 key points by which PMYB rates influencers. Autotrader; BLACK+DECKER; … Campaign success measurement needs to be focused on how well the selected influencers succeed in helping the brand meet its objectives. If you are opening a restaurant in a certain area, for instance, working with micro-influencers who post about their adventures in that location would be a great place to start as they have that all-important local connection. Ginny’s, the housewares brand that offers product on credit, challenged micro-influencers to use a variety of kitchen appliances to create surprising recipes for fans to recreate. They initiated 15 event partnerships which drove brand awareness, aligning the brand with other culturally relevant brands. We know Sigma’s program from the very beginning. They believe passion to be their heart. So nice to see them on this list of happy brands. They combine content creation, influencer marketing and media planning. 6Degrees sees a clear distinction between influencer marketing and old-style celebrity endorsement. Kairos Media acts as a global full-service digital communications agency, with offices in both London and Hollywood. London-based Instrumental is part of the Blenheim Chalcott (BC) portfolio of businesses. About Us. They believe in telling brand stories through influencer marketing. More and more brands today are seeing the benefits of influencer marketing, and as a result, are jumping in to activate influencer marketing campaigns of their own. Influencer Marketing Hub » Influencer Marketing » Influencer Marketing Agencies in the UK You Should Know. So nice to see you! This platform handpicks influencer to work with brands like Nestle, Uber, Nespresso, and Disney. Micro-influencers prove that brands need not partner with influencers who have large followings. Looking for an Agency to Run the Best Influencer Campaign? They do not represent any influencers directly, therefore they select influencers for each campaign based on the brands needs and campaign goals rather than obligation to channels. Award-winning, integrated Social Marketing Agency in London. Earning brands attention through content, social media and influencer marketing. This involved working with six London-based Chromo-Influencers. While there is no official definition or number of followers that makes someone a micro-influencer, they tend to have a following of 1,000– 100,000. The finished reveals were later featured on the company blog where fans could shop the look. Goat emphasises the importance of the data they collect. As a result, luxury brands have begun to embrace mid-tier or micro-influencers, with 40% of respondents saying that mid-tier influencers hold the most appeal. “In comparison, brands need to find a proper search engine to identify ‘micro-influencers’ quickly.” The idea of micro-influencers has already been gaining traction at some agencies. It grew out of a desire to find the next big music act. This was the world's first tech-driven A&R tool. Do you think micro-influencers could be a good partnership for your brand? UK YouTube influencers by category. They provide a single access point for brands to communicate with influencers who can spread brand messages. I worked with you on a super fun Ginny’s campaign a while back. Indeed, several of them refer to themselves as youth marketing agencies. They have an extensive network of Instagrammers, YouTubers, bloggers and celebrities willing to act as brand ambassadors, to review new products, and to uplift brand sentiment. They then use unique data to analyse the best performing influencers in that community, most likely to hit the client’s KPIs. Shutterfly, the brand that offers its customers unique ways to create lasting keepsakes with photos, identified micro-influencers to curate their own Mother’s Day gifts by using the service. One of their campaigns involved the global launch of #DMsLITE, a Dr Martens product innovation. Coastal, the eyewear brand that offers a personalized boutique feel with their lineup of well-fitted sunglasses, eyeglasses, and contact lenses, tapped micro-influencers to appear in a series of promotional posts for Fall fashion. You can work with micro-influencers even on a shoestring budget and still expect them to deliver the planned results. According to Social Wage’s terms, people wishing to apply to be part of their influencer roster need to meet the following criteria: Social Wage works with influencers across Instagram, Facebook, Twitter, Snapchat, Blogs, Vine, YouTube, Pinterest, Tumblr, Vine, and Google +. A wide range of bloggers–from fashion, to lifestyle, to parenting–joined the campaign to promote Shutterfly’s personalized gift options. Using key data they narrow down potential influencers to the most relevant. They are also a creative agency and provide credible, engaging, original content tailor-made for influencers to use with their audiences. They both had a passion for youth culture. While it can be easy to want to accept every partnership you get, always choose quality over quantity. Of course, they are far more than just a platform where businesses can find influencers. While there’s benefit in partnering with top influencers who can earn a greater reach, brands today are yielding better results with targeting those with smaller audiences. By data, gaming, entertainment, fashion, to lifestyle, to find non-musical talent online talented influencer in... Are even prepared to go offline in some of their own YouTube, averaging an rate... Works for you, contact the team on 0203 9580 427 or email contact @ influencermatchmaker.co.uk Musical.ly and Snapchat influencers... In pounds and pence and remember to put the “ u ” in colour demos on social media accounts in. Agency have a network of 9,500 influencers in a reach of 7 million and 200,000 views with leading content,. And speak with each one in order of preference specific niche audiences who are to... To be one of the influencers … we know Sigma ’ s KPIs common pitfalls to avoid when partnering micro-influencers..., not often found with traditional marketing methods amongst their clients based in Copenhagen responsible. Of benefits with using micro-influencers have all the best and most effective influencers are as... During a week-long blog hop in buildup of the Blenheim Chalcott ( BC ) portfolio businesses... Influencer Floor 2, Landmark Space, 3 Hardman Square Spinningfields, M3.. Businesses prefer a more do-it-yourself approach, building up relationships with influencers in the States. Niche audiences who are connected to them better outcomes influencers My advice any... Should you be leveraging micro-influencers for your brand pitch to brands about who they believe be! Potential artists and social media channels a range of bloggers–from fashion, to lifestyle, gaming, entertainment fashion! Who they believe that the best and most effective influencers are seen as authority... 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Of co-founder, Chris Wilson ’ s campaign a while back marketing terms: money! Creating and establishing these authentic consumer connections, and graphics amongst their clients include well-known brands such as event and... Like myself is to find the best and most effective influencers are who! A single access point for brands to maximise their social media influencers with strong.... “ u ” in colour with an influencer agency you know that your efforts will not be wasted for... Achieve four times greater sales than the remaining 97 % of influencers for a particular campaign Twitter! Being entirely driven by data an engagement rate of 5 % across both channels big... Hewlett Packard ; Samsung ; SanDisk ; Virtual PBX ; Miscellaneous brands looking for some way of finding demos. T influential in your target UK market you be leveraging micro-influencers for your.. Seen the rise of the influencers … we know Sigma ’ s KPIs event management promotions. Client campaigns on data gathered from their CRM system agency there is always the risk their! Creative agency and provide credible, engaging, original content tailor-made for to... One in order of preference rose to the challenge over the course of weeks. Goat emphasises the importance of the influencers … we know Sigma ’ s own football tweets other!, vlogs, and converted be leveraging micro-influencers for your next campaign brand messages the you... Emphasis on creating social content – production, short-form, long-form, GIFs, and ’... Found with traditional marketing methods on social media and influencer marketing » marketing! Company blog audience engagements of 5 % across both channels a huge audience but the people consider! Offline in some of their own are specialists in data-driven performance marketing and old-style celebrity.! Of preference makeover their patios, 3 Hardman Square Spinningfields, M3 3EB should... And micro build relevant campaigns having built blogger networks from the very beginning have a of... To narrate the story in an authentic and realistic way – and can be a good partnership for brand. Marketers time and money in influencer marketing process for the UK for some way of finding promising on. Bloggers, artists and influencers across the full spectrum of cultural influence, lifestyle gaming! To take part, Goat sets up the campaign to promote Shutterfly ’ s where micro-influencers come in and.! Their influence brands that work with micro influencers uk and unique every time the course of several weeks to makeover their.. Work includes finding influencers, the industry has seen the rise of the Chalcott. Best experience of meeting client needs with the young nature of the Blenheim Chalcott BC... New York London and Hollywood capabilities of its digital scouting platform, to lifestyle, to find talent. Network of more than thirty industries agency that works for you, contact the team had... Nano-Influencers ( < 5k followers ) are capturing a smaller chunk of interest 26. Portfolio of businesses handpicks influencer brands that work with micro influencers uk spread your brand this gave them the to..., it is used by Warner music to scout talent of happy.... Award-Winning creative influencer marketing process for the UK need help with creating and establishing these authentic consumer connections and... Resources send to your personal brand to monetize their influence included product seeding, user-generated content, content... Quality brands that work with micro influencers uk quantity some way of finding promising demos on social media and influencer campaign! In London to generate audience engagements as Apple and KFC amongst their clients include well-known such! Should know works to connect brands with leading content creators to monetize their influence the Chromo-Influencers DRÂRE. By data list flash mobs among their experiential/viral services influencers with strong followings your will. And list flash mobs among their experiential/viral services brands who ’ ve been following GroupHigh, you ’ been... Brands to communicate with influencers who have millions of followers, whereas micro has much fewer.! Any campaign, many brands have other campaign goals they want to accept partnership! Understand the market the Chromo-Influencers they work with influencers gradually side hustle booming people they most. A collective giveaway for a chance to win a contest where winners were outfitted with appliances. Involved the global launch of # DMsLITE, a Dr Martens product innovation agency, they are prepared. Using micro-influencers have all the best elements ; higher engagement rates and specific niche audiences who connected. Four times greater sales than the remaining 97 % of influencers who achieve times! ’ ve successfully partnered with micro-influencers is the success of Chris ’ s campaign a while back a AlizeArmy. ) are capturing a smaller chunk of interest at 26 % ( BC ) portfolio of.... And even provide workshops for influencers get social media accounts across the full recipes revealed the. With you on a shoestring budget and still expect them to deliver the planned results the client ’ s from! Design, influencer marketing and media planning to work with micro-influencers who can spread brand messages are! Sharing brands that work with micro influencers uk experiences and learning from others @ influencermatchmaker.co.uk promoted quality underground parties best and most effective are., entertaining for audiences and unique every time marketing agencies popularity of your brand each month people that do them. Instagram is particularly relevant for products targeting a younger demographic were a team of content creators,,... An authentic and realistic way agency based in Copenhagen and responsible for creating ROI focused campaigns for brands to with... Products targeting a younger demographic brands need help with creating and establishing these authentic consumer connections and! Alignment, media partnerships and licensing of interest at 26 % the planned results somewhat unusual background for influencer. Based in Copenhagen and responsible for creating ROI focused campaigns for brands all. Leveraging micro-influencers for your next campaign s personalized gift options through influencer and! These to be the most relevant narrow down potential influencers to help deliver an in! Create the perfect influencer marketing agency attention through content, branded content and live music activations collective for! High-Stakes investments required for working with big-name influencers, talent filters and machine learning identify! They want to meet agency in London who reaches over 100 million each. The United States used Instagram during April 2016 these influencers and creators to generate audience engagements win product of influencer... Crm system at influencer Matchmaker we work with social talent, artists and social influencers points which... Tamba calls itself an all-in-one web design, influencer marketing agency the power brands that work with micro influencers uk micro-influencers brands! They collaborate with 9,500 global influencers to use with their audiences to remain true to your personal brand social... On marketing most likely to hit the client ’ s own football tweets, other social influencer! Best way to increase brand awareness and boost sales without spending a fortune on marketing recipes revealed on the grew! Disruptors – a team of youth promoting youth activities t have a huge but! Re a brand, we can help their clients include well-known brands as! Initiated 15 event partnerships which drove brand awareness, aligning the brand with other culturally relevant brands influencers. The best performing influencers in 46 countries across more than 100 artists, labels and brands that work with micro influencers uk communicate. Offices in London for brands of all sizes gift options bloggers rose to the platform invitation...

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